Pepe Jeans Turns 40.

Cara Delevigne is only the latest in a long line of famous faces who have helped secure Pepe's high street legacy.

Slouchy tee, denim shorts and a leather bomber? It looks like this label was made forAlexa Chung, who first stepped in for the spring/summer 2009 campaign.

Black and white is always better, no?
Turning on the pout, Ms Chung mugs for the camera in denim on denim.

In the summer of 2006, Sienna Millerstripped down to denim on the sand, redefining beach chic one jacket at a time.

Edie Campbell keeps it chic in true Brit style - work!